Six viral formats for your character.
By the Olo Studio team · Updated
The formats that work best with a character are the ones with tension from the very first line: WhatsApp drama, Reddit’s “Am I the jerk?”, flash news, the 60-second explainer, pitch practice and the roast. In Olo Studio each one has a ready-made story to start from and a set that makes it land.
1. WhatsApp drama
A chat with a final twist: cheating, leaked voice notes, the 3 AM text. Set: lofi room with rain. Hook: the strongest line goes first.
2. Reddit AITA (“Am I the jerk?”)
A moral dilemma told in first person that invites comments. Set: courtroom. Hook: the question within the first two seconds.
3. Flash news
Today’s news in 20 seconds, with a newscaster tone. Set: newsroom, with its “breaking news” ticker.
4. 60-second explainer
A hard topic in plain words. Set: podcast studio. Hook: “nobody explains this to you”.
5. Pitch practice
Olo plays a tough client and you practice your answer. Mode: Practice. Set: podcast studio or newsroom.
6. Roast
Sharp humor, with love. Mode: Roast. Set: comedy club, with a spotlight and a mic.
Frequently asked questions
How long should the video be?
Between 15 and 30 seconds works very well. “Save this moment” makes clips of up to 30 seconds.
What makes a video like this hook people?
A strong first line, short sentences, a recognizable set and an ending with a punchline.